INSPIRING POSITIVE CHANGE IN THE FASHION INDUSTRY

New Dynamic is a boutique consultancy delivering insights, purpose-led brand strategies, and start-up advisory. Our clients span material innovators to powerhouses of global fashion.

We believe that through innovation and powerful storytelling, we can scale the adoption of new materials, product solutions and circular forms of fashion.

We are proud of the work we deliver - and over the course of 3 years all of our clients have re-engaged us on multiple projects.

ED STONER

Ed is the founder of New Dynamic and single point of contact for clients. He is supported by a team of associates and network of partners. Ed is a fashion industry native and mentor for programs such as Fashion for Good and Impact London.

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  • Global Insights & Global Brand Sustainability

  • Global Performance Materials

  • Founding Team

  • Global Category Leadership

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SERVICES

CO-LAB: CONSUMER INSIGHTS

From gut feel to inspiration and purpose.

Purpose-led brands are built on shared meaning and cultural understanding. Our global insights service is trusted by leading material and fashion brands.

SUSTAINABLE CMO: ADVISORY

From big vision to ready to change the world.

We believe the future will be shaped by brands that can inspire sustainable choices. Our on-demand brand and marketing advisory has helped leading fashion innovators win customers and investment.

MATERIALYZER: BRAND STRATEGY

From material supplier to brand partner.

We believe next-gen material brands can be the Gore-Tex’s of the future. We've created brand strategies and GTM plans for 5 of the world's top fashion materials.

  • Matt Canoy

    Marketing Director: BASF

    I was very pleased with the outcome of Ed’s work for BASF's footwear and apparel solutions. I would recommend Ed if you are looking for a consultant that is willing to go the extra mile, meet challenging deadlines and deliver a useful end-product. 

  • Marc Makowski

    Vice President Innovation: adidas

    Ed is a very talented marketer. He is strategic, creative & skilled in consumer insights. In addition to this he is enjoyable to work with & has a great passion for the industry. 

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ENQUIRIES