Positioning innovation for scale, across the fashion value chain
We specialise in strategic planning and go-to-market strategies to prepare breakthrough products for commercial success. Since 2021, we've helped to drive the adoption of client solutions spanning next-gen materials, footwear innovations, and circular fashion.
Clients
Ed Stoner
Ed is the founder of New Dynamic. Cutting his teeth as a Global Brand Strategy Manager for adidas, Ed is a fashion industry native. He is a mentor for Fashion for Good and Impact London and a regular media commentator.
Are you looking to drive the adoption of a new product innovation?
RESEARCH
Understand
Co-create new ideas, validate your proposition and meet market demand. Our research service spans industry and consumer insight. It is trusted by leading material and fashion brands.
STRATEGY
Define
Turn your innovation into value. Our advisory service helps you to provide a clear and compelling positioning for your target customers. It has provided clarity to cross functional teams at major brands and leading start ups.
GO TO MARKET
Deliver
Plan how you will drive the adoption of your innovation. Our Go To Market service develops marketing, communication & partnership plans to set up your solution to scale.
Recommendations
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Matt Canoy
Marketing Director: BASF
I was very pleased with the outcome of New Dynamic's work for BASF's footwear and apparel solutions. I would recommend Ed if you are looking for a consultant that is willing to go the extra mile, meet challenging deadlines and deliver a useful end-product.
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Marc Makowski
Vice President: adidas
Ed is a very talented marketer. He is strategic, creative & skilled in consumer insights. In addition to this he is enjoyable to work with & has a great passion for the industry.
